How to Get the Most Out of Real Estate Videography

Apr 15, 2015 | Real Estate Aerial Videography


Everyone knows how important it is for a video to tell a story. What many people don’t know is how important it is for real estate videos to tell a story. If you use drone videography, then you can be sure that the video you get is the best there is. The clarity of real estate videography cannot be beat. Below you will find some tips for how to make the most out of real estate videography, so that your homes sell quickly.

How Important is Video?

While many real estate agents may assume that video just isn’t that important to selling a property, statistics have proven different. A study showed that over 96 percent of consumers find that watching a video helps them decide whether to make a purchase online or not. 76 percent of marketers plan to have a video added to help sell their products at one time or another. Real estate agents are coming to realize that real estate videography is helping other agents sell theirs properties faster and are falling in line.

How to Best Use Real Estate Videography

There are different ways to use real estate videography, so you should know the ones to use for the best results. Read on below for a few tips.

Video Tour VS Slideshow

You need to realize that a video tour is not the same thing as a slide show. Consumers are smart enough to know the difference, so if you are advertising that you have a video tour, make sure that the video tour is what you are showing. People looking to buy houses do not want to be fooled, if you want to keep a sterling reputation that is.

Make Videos Less than Four Minutes

You should make your real estate videography less than four minutes long. You want to get all of the important stuff in the video of course, but keep it brief. Studies show that if your video runs to long, you risk losing the interest and attention of the person looking at the video. The object is to sell the property, not bore the buyer to tears, and have them go look somewhere else.

Add Text to Your Video

It is best to add text to your video, so that the customer looking to buy a house can contact you right away if they want to see the property. Make sure that your contact information is displayed so that you can be reached easily. If someone can’t find your contact information, they will likely get frustrated and move to another house on their list instead.

These are just a few tips to help you make the most out of your real estate videography. From adding text to your video to making your videos less than four minutes long, you can be sure that following these tips will have your properties flying off the market and others wondering how you are doing so well. It’s a good idea to get aerial shots of the property, too, which you can do using a drone.